Effective date: September 17, 2026
These Terms of Service ("Terms") govern your access to and use of ARMR — Adversarial Response & Media Readiness (the "Service"), provided by Dark Horse Political, LLC ("Dark Horse Political," "we," "us," or "our"), a Wyoming limited liability company located in Sheridan, Wyoming. The Service is available at getarmr.ai.
By applying for, accessing, or using the Service, you agree to these Terms. If you are using the Service on behalf of a campaign, committee, or firm, you represent that you are authorized to bind that organization, and "you" includes that organization. If you do not agree, do not use the Service.
Please also review our Privacy Policy, which is incorporated into these Terms by reference.
ARMR is an adversarial media-training platform for political candidates, campaigns, and consultants/firms. Dark Horse Political is a technology vendor and training-services provider. It is not a political committee, does not make contributions or independent expenditures, and does not direct campaign strategy or advocate for or against any candidate.
Access is invite-only and follows this flow: apply → admission decision → free evaluation week → paid subscription. We may grant or deny applications in our sole discretion. Admission to one tier does not entitle you to any other tier. We may modify, suspend, or discontinue features of the Service at any time.
You must be at least 18 years old and acting in a professional political capacity to use the Service. The Service is not intended for and may not be used by anyone under 18. By using the Service, you represent that you meet these requirements and that your use complies with all applicable laws, including campaign-finance and election laws applicable to you.
You are responsible for the accuracy of the information you provide and for maintaining the confidentiality of your account credentials. You are responsible for all activity under your account. Notify us promptly at support@getarmr.ai of any unauthorized use or security breach. You may not share access with unauthorized persons. We may suspend or terminate accounts that we reasonably believe are compromised or used in violation of these Terms.
You agree not to:
We may investigate and take appropriate action, including suspension or termination, for violations.
| Tier | Pricing |
|---|---|
| Tier 1 | $197 per month, $1,002 every six months, or $1,764 per year |
| Tier 2 | $497 per month, $2,682 every six months, or $4,764 per year |
| Professional | By application. Cost is discussed on admission and set on your account. Includes a Dark Horse Political Senior Consultant. |
Prices are in U.S. dollars and exclusive of applicable taxes, which you are responsible for paying. We may change pricing prospectively; changes will not affect the current paid term but will apply at renewal.
Admitted applicants receive a free evaluation week: seven days of full access, beginning when your account is created. A valid payment method is collected through our payment processor (Stripe) when you create your account. You will not be charged during the evaluation week. The evaluation week functions as a mutual audition. Unless you cancel before it ends, your paid subscription begins automatically when the week ends, and your payment method is charged at the then-current rate for your tier and the billing term you selected.
Paid subscriptions begin when your evaluation week ends and are billed in advance for the term you chose (monthly, every six months, or annually). They automatically renew at the end of each term until cancelled. By subscribing, you authorize us and our payment processor (Stripe) to charge your payment method at the start of each term. We do not store your full payment card number. Monthly subscriptions are paid by card. Six-month and annual terms may also be paid by ACH bank transfer or wire.
Professional-tier accounts must keep a card on file, including when paying a six-month or annual term by ACH or wire. If an ACH or wire invoice is not paid by its due date, we will charge the card on file for the amount due.
You may cancel at any time from the billing page in your account, which opens our payment processor's secure billing portal, or by contacting support@getarmr.ai. Cancellation takes effect at the end of your current paid term: you keep full access until the date shown, and no further charges are made. To avoid being charged when your evaluation week ends, cancel before it ends. We send a confirmation email when you cancel. Cancelling does not refund the current term (see Section 5.5).
Except where required by law, all fees are non-refundable. This includes prepaid six-month and annual terms: you have access for the full term you paid for, whether or not you use the Service, and we do not provide refunds or credits for partial terms, unused time, or features not used. We may, in our sole discretion, offer a refund or credit in an individual case; doing so does not obligate us to do so in any other case.
If a charge fails, we may retry the charge and may suspend or terminate access until payment is resolved.
The Service — including the ARMR name and marks, the training curriculum, methodology, adversarial scenarios, prompts, evaluation frameworks, software, and all related content — is owned by Dark Horse Political or its licensors and is protected by intellectual-property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal training purposes during your subscription. No other rights are granted. You may not use our marks without our prior written permission.
As between you and us, you own the content you submit to the Service — including your Candidate Intelligence Profile, Operator Profile, opposition research, strategic materials, your spoken training responses and their transcripts, and video if you enable a camera feature ("Your Content"). You grant us a limited, non-exclusive, worldwide, royalty-free license to host, store, process, transcribe, analyze, and otherwise use Your Content solely to provide, secure, and improve the Service for you and as described in the Privacy Policy. We do not sell Your Content and do not use it to train models for unrelated third parties. We treat Your Content as confidential under Section 7.
If you give us feedback or suggestions about the Service, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you.
Each party may receive confidential information of the other. Your Content and your strategic information are your confidential information, and we will protect it as described in the Privacy Policy and these Terms. Our non-public curriculum, methodology, pricing, and Service materials are our confidential information. Each party agrees to use the other's confidential information only as needed to perform under these Terms and to protect it with reasonable care. These obligations do not apply to information that is public through no breach, independently developed, or required to be disclosed by law (with reasonable notice where permitted).
Training is voice-based. Your spoken responses are recorded in your browser and converted to text on servers we operate; the audio is deleted once it is transcribed, and the text transcript is kept as described in the Privacy Policy. Any camera or video feature we offer, such as analysis of on-camera behavioral "tells," will be off by default and entirely optional; you may decline it and still use the Service. By using voice features, or by enabling a camera feature, you consent to the recording and processing described in the Privacy Policy. You are responsible for ensuring you have the right to submit any recording or content involving other individuals.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT AI-GENERATED CONTENT WILL BE ACCURATE OR COMPLETE.
ARMR is a training tool. We do not guarantee any electoral outcome, media-performance result, fundraising result, or other specific result.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, DARK HORSE POLITICAL AND ITS OFFICERS, MEMBERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR ELECTORAL OPPORTUNITY, ARISING OUT OF OR RELATING TO THE SERVICE, WHETHER BASED ON CONTRACT, TORT, OR ANY OTHER THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE AMOUNT YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Some jurisdictions do not allow certain limitations; in those jurisdictions, our liability is limited to the maximum extent permitted by law.
You agree to indemnify, defend, and hold harmless Dark Horse Political and its officers, members, employees, and agents from and against any claims, damages, liabilities, losses, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) Your Content; (b) your use of the Service; (c) your violation of these Terms or applicable law (including election and campaign-finance law); or (d) your violation of the rights of any third party.
These Terms apply while you use the Service. You may stop using the Service and cancel as described in Section 5. We may suspend or terminate your access at any time, with or without notice, for violation of these Terms, non-payment, or to protect the Service or others. Upon termination, your license to use the Service ends. Sections that by their nature should survive (including IP, confidentiality, disclaimers, limitation of liability, indemnification, and governing law) survive termination. We will handle Your Content after termination as described in the Privacy Policy.
These Terms are governed by the laws of the State of Wyoming, without regard to conflict-of-laws principles. The exclusive venue for any dispute not subject to arbitration is the state and federal courts located in the State of Wyoming, and you consent to personal jurisdiction there.
Binding Arbitration. Any dispute arising out of or relating to these Terms or the Service will be resolved by final and binding arbitration on an individual basis, seated in Sheridan, Wyoming, and administered under the Commercial Arbitration Rules of the American Arbitration Association. You and we waive any right to a jury trial and to participate in a class or representative action. Either party may bring an individual claim in small-claims court, and either party may seek injunctive relief in court to protect intellectual property or confidential information.
We may update these Terms from time to time. We will post the updated Terms with a new effective date and, where appropriate or required, provide additional notice. Your continued use of the Service after an update constitutes acceptance of the revised Terms.
These Terms, together with the Privacy Policy, are the entire agreement between you and us regarding the Service. If any provision is found unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Nothing in these Terms creates a partnership, agency, or joint-venture relationship.
